Saturday, February 11, 2017

(9/8/06) the mutant bear-fish's soda commercials

(Entered in paper journal at 8:20 AM at home.)

Dream 1

I was out in a plaza area that seems somehow like a carnival. I saw my boss EB in a black suit jacket and slacks, black tie, white shirt, black sunglasses, talking with a young man sitting on a stool -- like EB was an FBI agent trying to recruit a new agent. But the things EB said sounded like he was interrogating the young man. I thought, I hope the kid isn't afraid he's guilty of something  and end up running off.

My focus faded away toward something like a structure for a merry-go-round. I heard EB say something like "Don't worry. I'll be back. I just have to convince this guy. But he'll come around pretty easy."

I was in "my" bedroom. The room had thin wood walls and thin carpet, but an overall familiar and nice feel. I was happy to be back. But I saw a toy of mine (?), something like a motorized car-toy with big, nubby wheels and a thin, shoe-like, grey white, and yellow body laying on the floor instead of on the coffee table where I'd left it.


I was nervous, worrying about who had been in my room.

I walked into another room, which was "the same room," and saw papers I had left scattered on my bed. The papers were like my thoughts on some creative work I was trying to piece together. I was happy to see it all. I sat down on the bed and tore into the papers.

I was on a lake shore or rather a little bar of land that went into a vast lake. It was trashy, barren land. The lake was kind of dirty. I was with a group like a church group. I felt alone and a little dirty, unkempt.

I saw something weird in the water (I believe we had been looking for weird fish in the water). I walked by myself to the water's edge, to the weird animal. It was like a huge fish with weird "bear lips" sticking out of the water. I backed up and shouted to a suited group-leader (also a "friend"). I was more and more confused and afraid, as if the "bear lips" on the fish body became a shaven "bear head."

The fish was now a bear. It emerged from the lake decomposed and gnarled -- its hair green, its eyes skull-like, its body emaciated. It called (telepathically?) to me, Why are you afraid? Aren't you supposed to be the one close to me? Aren't you supposed to understand me?

It walked toward me and past me. I caught up and followed it like a friend, talking in a puppy-like way, like a twerp would talk to a cool kid.

We were in a small, very private apartment living room. The bear was "filling out" two "advertisements," which kind of looked like SEC reports with a ton of blanks, and empty space between the paragraphs. As you filled in, by deduction, the blanks of these forms/"advertisements," you were informed -- almost downloaded with -- the advertising message of the company. The companies were Pepsi and Coke. The bear liked one, and I agreed -- the messaging hidden in the blanks was much wittier and yet much more easily obtainable.

I and a couple people "continued" our tour through this "beverage museum." We were now in a mock-up of a fast-food restaurant. The person behind the counter (orange counter, garish orange, pink, and purple everywhere, with some flooring and surfaces of a wood-like-textured tile or plastic material) was monotonously blabbing about advertisements on TVs over her head.

I saw one of the advertisements, and yet it was like it was happening right beside me and deep within my mind. People were rushing to a self-serve fountain to get abundances of soda in a quick time. One person filled a flimsy, plastic, 32-ounce cup to overflowing (so the plastic lid kept bubbling and brimming off) with flattish, orange soda.

This weird soda race wasn't a contest or a promotion -- rather, the beverage company was just trying to get people "into the spirit" of drinking more soda more quickly than everybody else they knew, basically to drive sales. The mock-up restaurant was a Dunkin' Donuts, which had been purchased by a big company like Coke or Pepsi.

The next commercial was playing on the "homestyle" attitude of the company (?). The tour guide behind the coutner said, "This is the ad that made the phrase 'Take an hour off' famous."

The ad showed two guys, a manager and an employee, in the back area of a Dunkin' Donuts (which was more like a machine sled or a barn or a garage). The manager knew the employee had his girlfriend outside, waiting. He told the kid, "Go to lunch. And you know what? You can take an hour off."

I knew the really famous part of the commercial was coming up -- though I couldn't remember how it came up. In the famous part, the manager said, "Take two hours off." This was supposed to show, I "remembered," how Dunkin' Donuts's products and practices embodied the sentiment of taking things easy and enjoying the good things in life. I knew what a cheap lie that was. It kind of creeped me out.

I watched the commercial. The manager stood by the door a second after the employee exited. Then he walked out. He saw the employee kissing his girlfriend. He shouted, "Hey!" like he was mad.

The employee turned, shocked and afraid.

The manager said, "Matter of fact, take two hours off. It's on me."

The view cut to a wide shot of the girl, boy, and manager standing in front of a wall of a "red barn," an the manager standing in an open doorway.

No comments:

Post a Comment